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Microsoft is eyeing “big and small” Japanese devs to bolster Japanese audience

Gabriel Stanford-ReisingerbyGabriel Stanford-Reisinger
November 9, 2020
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Tags: Koei TecmoMicrosoftxboxXbox Series SXbox Series XXbox Series X|S
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Microsoft is still reaching out to Japanese developers “big and small” to acquire.

Microsoft has for quite a while sought to bridge the gap between it and the Japanese market. Unlike its competitors like PlayStation and Nintendo, they don’t have roots in the country, leading to pretty bad sales, only really picking up with the Xbox Series X|S. Well, the US-based tech giant is seeking to stamp it out further and reportedly reached out to several Japanese studios in hopes to acquire them. The studios were not directly named by Bloombleg, who broke the story, as the talks are ongoing and private.

This is far from the first time Xbox and Microsoft wanted to buy their way in. Last year, Xbox boss, Phil Spencer, had said on several occasions that he’d love to see the tech giant nab an Asian – more particularly Japanese – studio.Microsoft This also closely follows Microsoft’s tremendously huge purchase of ZeniMax, which came with it some legacy and famed developers like id Softworks, Arkane Studios, and Bethesda Softworks. The price Xbox ate for that purchase was a hefty $7.5 billion.

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It’s also reported that they’ve been in talks to launch more games on the Xbox platform with multiple Japanese developers, one of which seems to be Koei Tecmo who’s president acknowledged they’d consider releasing more of its games to the platform if Xbox continues to show interest in Japan.

Gabriel Stanford-Reisinger

Gabriel Stanford-Reisinger

Gabriel is the executive editor for The Gander and fills his time writing about video games... or he just plays them.

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