Gamescom is taking it upon themselves to make this year’s event prove what digital events can be.
This year has been a seldom one. Events are scrambling to accommodate what some think will turn to the new normal until 2021. With the ongoing outbreak of COVID-19, it broke plans for a plethora of events spanning throughout the entire year. Back in April, the Entertainment Software Association announced it would be canceling E3 this year while events like the Game Developers Conference and Gamescom would go digital. The latter of which is taking it upon themselves to show off what digital events could really be.
Last year, Gamescom revealed Opening Night Live, an event led by games industry vet, Geoff Keighley. The event proved fruitful for Game, the German organizer of the five-day-long event. Peaking at over 500 thousand viewers, it’s no question why they’re bringing it back for round two this year. That said, they’re having difficulties figuring out how to get all of what makes the event great on a digital platform.
Big draws of events like Gamescom include the likes of playable demos, which, as you may imagine, is difficult to figure out when you’re hosting this event for people from across the globe. On the matter of streamable demos, Game’s managing director, Felix Falk, simply said called it impossible as not everybody can use it, effectively limiting its reach.
“One thing is technical, but also, we as Gamescom, we want to have an offering for everybody. We represent the whole industry, but cloud gaming is not something everybody can use this year… Many of our most important stakeholders felt it was not a safe environment in which to show their products in the best possible way.”
Instead, the event will launch as planned online with content produced by Gamescom themselves and their partners. You can expect all the fixings like its Opening Night Live event as well as developer interviews made by Gamescom Studios. Indie devs will also be given a spotlight in their channel labeled Awesome Indies. Each company a part of the event will also be doing its own things, but it won’t be haphazardly done. A hub will be active on their part showing all content and the schedule for each event.
This year’s Gamescom come to a close with a “best of” show and Gamescom Daily Show. The event is going to start on August 25 through the 29.
What do you think? Are you going to follow the event when it ramps up this August